WordPress Plugins for Lead Generation- The business industry has always been fierce. With so many brands of similar niche competing for the same proportion of customers’ attention, generating more revenue and quality leads has become a challenge for many marketers. In fact, 61% of the B2B marketers find generating high-quality leads as their most significant obstacle. Additionally, 68% of B2B companies struggle with the lead generation process.
As a business owner, you must already be working hard to develop a professional website, active social media presence, and of course – excellent product/service that instils loyalty in your existing customers. However, what about prospective consumers or clients who frequently show interest in your brand by requesting contact information or downloading e-books from your blog? Wouldn’t you want to convert them from being potential leads to loyal customers?
Lead generation is crucial for businesses regardless of their niche. Without the marketing tactic, it is impossible to attract new customers, interact with them, and make a profit from their actions.
Luckily for WordPress users, there are dozens upon dozens of plugins available to help in lead generation. Today, WordPress powers more than 27% of the internet and is by far the most popular content managing system. Apart from being user-friendly, WordPress offers its client base access to a database of plugins that assists in expanding the functionality of their site. By using the right lead generation plugin by WordPress, business owners can easily find potential clients and take their companies to the desired level.
Without further delays, here are seven of our favorite lead generating plugins in no particular order.
Top 7 WordPress Plugins for Lead Generation
Did you know that over 70% of website visitors will not return and visit again? Well, it is true, and most of us simply do log on to a website, read up a few pieces of content, and leave! Well, wouldn’t it be nice to convert some of these visitors to loyal clients who subscribe to your email list or perhaps download one of your paid e-course? OptinMonster WordPress plugin greatly helps in such situations.
OptinMonster comes with a unique feature known as the “exit intent” popup that automatically detects users’ behaviour and prompts them with a targeted call-to-action. The tactic has successfully converted numerous visitors into customers and loyal subscribers. In fact, OptinMonster has more than 100+ active downloads and is ideal for novice bloggers to generate quality leads.
Some notable features of the plugin include:
- Drag and drop form builder
- Email integration
- Built-in analytics
- Creates customized popups
- Animated options
Price: packages starting from only $9/per month.
Email marketing is an essential inbound marketing strategy. Even successful companies such as PayPal and Tory Burch frequently send out emails to their customers to remind them of their promotions. However, acquiring an email list remains a challenge on its own.
With the help of list builder plugin like Sumo, users can conveniently get more email subscribers without seeming pushy. The Sumo plugin shows popups as the users are leaving and customizes them according to the theme of your brand. Additional features of Sumo include:
- Four different list building apps
- Integrates with popular email providers
- Access to Content Analytics and Heat Maps
- Mobile optimized
Currently, Sumo has over 300,000 users including Airbnb and Canva.
Price: Free with a paid version available to unlock advanced features.
3. Thrive Architect
Today, 68% of B2B marketers use strategic landing pages for lead generation. Thrive Architect is one such plugin that can assist you in creating landing pages without the help of a developer. The Thrive Architect plugin features:
- Over 150 templates
- Drag and drop editor
- Integrates with most email providers
- Combines with Thrive Leads – another list building plugin
- Mobile responsive design
Price: Plans to use Thrive Architect start from $69 per website. You can also sign up for the Thrive Themes Membership ($19/month) that includes several other benefits.
CTA’s are essential and helpful in guiding your audience towards the actions they can take. They also increase conversion and click-through rates. According to Unbounce, more than 90% of visitors who read your content’s heading also read the CTA copy.
Call to Action is a free plugin that works well with the WordPress CRM plugins. The plugin creates attractive pop-ups for CTA that helps turn site visitors into active leads and subscribers. Moreover, the tool is helpful in monitoring conversion rates. Additional features of WordPress Call to Action include:
- Comes with a visual editor to monitor changes in real time
- Creates attractive popups for the call to actions
- Runs A/B split tests
- Allows customization of the call to action buttons
A study by Zendesk reveals that 92% of customers feel more satisfied when they can use the live chat feature. Similarly, a survey by Forrester states that live chat increases revenue by 48% while the conversion rate exceeds by 40%.
Simply put, the benefits of live chat cannot be disregarded. Pure Chat makes it easy for WordPress website owners to communicate with their clients from anywhere. If the admin is unavailable, the plugin converts into a lead capturing form while also alerting you about the new message. A geological data is also available that notifies you where your clients are coming from.
Features that make Pure Chat one of the most used plugin to manage live chats include:
- Full transcription history
- Customizable responses to common questions
- User ratings
- Mobile app for both – Android and iOS
Price: Free for one website and 15 conversations per month. Paid plans start from $12 per month.
A CRM system is an ultimate need for websites nowadays, and according to a survey, 84% of companies agree that a CRM system is helpful in determining the quality of leads. Although WordPress hosts several third-party plugins, Salesmate is one of the best CRM tools available on the platform. The best feature of the CRM is that it integrates with Gravity Forms that allows automatic capture of leads from the website.
Additionally, Salesmate helps business owners keep track of all communications with the client including emails, chats, meetings, and phone calls on a single dashboard.
- Easy to manage sales pipeline
- Smart emails
- Mobile support
- Integration with numerous third-party apps including Trello, Slack, Google Drive, and Clearbit.
Price: Monthly packages start at only $12.00 while the 15-day trial plan is also available to try the CRM.
7. WP Social Sharing
75% of B2B buyers use social media for decision-making when intending to make a purchase. Moreover, 43% of marketers agree to have found customers through social media. In today’s digital era, there is no denying the importance of social media. Plugins such as WP Social Sharing allow easy and customizable add-ons for all major social media.
Some notable features of WP Social Sharing include:
- Ability to add six social media accounts including LinkedIn and Facebook.
- Resizes for mobile devices
- Customizable icons
- Uses shortcode for share buttons
As you read above, there are many methods to generate leads on your website. All of these plugins are excellent and do a great job in converting prospects into loyal customers. Since lead generation is a critical process in WordPress site development, we encourage that you immediately pick one and start working on it.
Try all possible ways and analyze how your website responds to these plugins. With consistency, these plugins will help you gain significant leads. Good luck and do let us know which one works well for you!