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The beauty industry is seeing a tremendous growth spurt right now. There has never existed a higher demand for a wide variety of makeup products as well as for skilled and professional makeup artists. What used to be a hobby a couple of years ago is now a lucrative career opportunity. Challenging as it is to stand out in a pool of competitors, it’s a well-known fact that working as a makeup artist, particularly a bridal makeup artist, is a highly lucrative career option.
For everyone, marriage is the most important ceremony in their whole journey of life, so looking the best on that special day is a dream for both men and women. However, friends, family members will help with makeup tips, attire etc. But, at present times, most of the people prefer to choose a professional bridal makeup artist for hairstyle and makeup, dressing etc.
Makeup artist: Indispensable part of any wedding
For a lesser occasion, women might resort to all the different DIY makeup tutorials available on YouTube & Instagram, but for their wedding day, they cannot do without a professional’s help. That is what makes a career in bridal makeup an extremely lucrative option for professional makeup artists.
Brides today will book a hairstylist & makeup artist even before picking out their outfit. It is the most special day of their lives, and naturally, they want to look their best. Also, they know that there will be thousands of pictures taken of them. And even if they are having a destination wedding, they will make arrangements for their makeup artists to travel with them all the way to their wedding location, no matter the cost.
Bridal makeup artists can offer their services to the rest of the wedding attendees as well – the bride’s mother, the groom’s mother, and all the other aunts and cousins, etc. Most weddings in India are celebrated the traditional way, with a number of different ceremonies prior to the day of the wedding. All this points towards a single fact – For professional makeup artists looking for a niche market, bridal makeup can be a very exciting and financially rewarding career.
What it takes to be a successful bridal makeup artist
With everything that it has going for it, a career in bridal makeup does not come without its fair share of challenges. Bridal makeup artists must be prepared for anything as tensions run high on the day of the wedding. They will be working in an unknown environment, and there could be many distractions. The stakes are even higher, given that it is a seasonal business to some extent. The peak wedding season in India runs from November to March. Outside of this timespan, bridal makeup artists will struggle to find a gig, which is why they must keep their options open.
It is also essential for bridal makeup artists to study the market in which they are looking to operate. They must stay on top of trends and keep their eyes perched on the competition. They need to see what services their competitors are offering and decide their future moves accordingly. Suppose they cannot distinguish themselves by offering something unique, something their competitors cannot. In that case, they must make sure that their prices are attractive and work their best towards always delivering high results.
Using social media to get the word out is something bridal makeup artists can do to attract more clients. Artists must ask for the client’s permission to post their pictures on social media. Bridal makeup artists must also ask the client to tag them when they post photos on their own social media. Once artists amass a substantial following on their social media, they can leverage it to approach brands for collaborations & sponsorships.
Starting out as a bridal makeup artist can be extremely challenging. But with professional training and the right guidance, one is sure to have a long & successful career ahead. Pearl Academy offers an incredible bridal makeup course in Mumbai. The Bridal Hair and Makeup course curriculum are exclusively designed with technical assistance from the London College of Fashion.
Professional certification courses in makeup will help students to gain knowledge in various makeup tips, hair style tips, beauty tips that required to work with celebrities and bigger clients.
Mumbai is the best place to start a career as a celebrity makeup artist. There are plenty of career opportunities for certified professional makeup artists in Mumbai as it is a center for the celebrities and entertainment industry in India. One can start working in the entertainment industry as a celebrity makeup artist, celebrity hair-stylist, Stylist assists after completing the professional program in makeup courses.
If you are passionate about beauty and makeup, then acquire the necessary skills to kick start career as a makeup artist and grow in career.
