Patanjali success story majorly bet bottom dollar on product strategy. Baba Ramdev’s Patanjali vary of merchandise, their game plan is to easily produce merchandise that is already in the market in a pure and cheaper way. Most of the products name are terribly alike, it is a wide brainy thing as it could be marketed easily and requires no hard work for introducing it to customers. When you have got a wide range of competitors offering the same product along with same advantages, there comes the challenge that how you market your product. Baba Ramdev’s Patanjali marketed it in a solitary way, they said ‘By buying our products you ensure that there are no harmful chemicals in it and also money being spent stays in India’. It is a major branding strategy behind Patanjali success story.
Patanjali Success Story- Acharya Balkrishna 25600 Crore Business:
Acharya Balkrishna Patanjali, 10 years ago he didn’t even have a personal bank account & today he has bumped into India’s elite class listers like Ravi Ruia, Rahul Bajaj, Adi Godrej and Ajay Piramal. Acharya Balkrishna 25600 Crore secret is that it with its launch in 2007, Patanjali has taken over various FMCGs like Nestle, Dabur and ITC. Patanjali’s CEO success story involves many hidden stories inside it like, in the year 2011 Balakrishna was arrested by the Central Bureau of Investigation (CBI) on the charges of defrauding & fabrication. He was also averred that he owns a pistol without a legal permit and his citizenship was also questioned altogether. At present, Patanjali CEO Acharya Balkrishna owns over 95% of Patanjali shares and is also the reason behind Patanjali success story. He was born on 4th august 1972, his birthday is celebrated by Patanjali group as ‘Jadi Booti Divas’ which means Herb Day.
It was now a high time to aware people that what they have been buying, the impact of harmful chemicals in it and where their money is going. Patanjali’s product launch was a perfect timing, by ensuring ‘no harmful chemicals’ Patanjali aced it away. Patanjali success story includes building up an extremely loyal followers community in last 20 years, Baba Ramdev’s dedication for Yoga and Ayurveda has built up a huge goodwill amongst its followers. Today entrepreneurs don’t have the patience to build up a community follower but that’s vital for being in the market for a long run. A sturdy foundation on which you can build up the community and later on do the business is imperative. A phenomenal sense of variety will be felt by the visitor once you visit Ramdev’s shop as they will be no salesman look alike people around and no bluffy discount or sales offer offered by them. Where everyone’s running toward being modern, Ramdev has revolutionized the whole concept and brought into the market products which offer authenticity, grandmother recipes and holding herbs. Even the advertisements of Ramdev leads to an Ayurvedic language, wider ecology of religion, spirituality, tradition, ethics, being and discipline. Unlike the MNCs, he’s not fooling his customers with huge brand tags, discounts, sales and exotic lifestyles.